PNR Publisher Spotlight: XoXo Publishing™
Friday, April 2nd, 2010
We are talking with Gina Cianfarani, owner of the new Publisher, XoXo Publishing™.
PNR: XoXo Publishing™ is creating a buzz amongst readers and authors, could you tell us about your vision for the company? Why did you decided to establish your own publishing company?
Gina C.: XoXo Publishing™ is a Canadian micro eco friendly publishing company. I strongly believe in working as a team and contributing to the community at large. Our vision for XoXo Publishing™ is to provide a better opportunity for different authors and to bring their thoughts and ideas to life.
PNR: Could you tell us about Touch A Soul™, XoXo Publishing™’s charity and fundraising project?
Gina C.: Touch A Soul™ was created in 1995 prior to my father’s death. We had a vision to commence a nonprofit publishing company to raise funds for the many charitable organizations worldwide. Last spring, our company put out an anthology called “Hate the Sin: Love the Sinner” which was very successful. It combined a variety of short stories and poems. This book was featured at the Toronto Small Press Book Fair. Proceeds from the sales of this book are going to the Heart & Stroke Foundation.
The success of “Hate the Sin: Love the Sinner” has prompted Touch a Soul™ to produce even more this year, allowing XoXo Publishing™ to help even more organizations. We have six fundraising projects in the works, in which 75% to 100% of the sales will be going to charity. Authors from around the globe have become interested in producing stories, in the hopes of raising money for a variety of charities, and will donate a percentage of their own sales. Books such as Must I Remember by Dr. Tim B. Watson, who is donating all of his royalties to an African charitable organization, while author Brianna Martini is donating 100% to the Convoy for Cure (Truckers Org funds for cancer) from her upcoming release, I’m Big, I’m Sexy and I’m Me. Whereas author Amelie Court is donating a percentage of the royalties from Nobel, her latest novella, to the Canadian Diabetic Association.
One of our major campaigns will be the gift of electronic books; one of the most precious ways to educate the public to go green, help the environment and find pleasure while reading is buying an ebook. This project is dear to our heart since it promotes not only what we are striving for with electronic books, but also an eco friendly environment. Save a tree, save the land.
PNR: What do you feel XoXo Publishing™ has to offer authors and readers that is not currently available from existing publishers and ePublishers?
Gina C.: We strongly believe in working as a team, our editors, authors and myself. If we all work together we will all strive to make it our priority to succeed. The publisher does not work alone, it’s a team effort. The authors are what makes the company’s heart beat. Our mandate is to find the best, and bring our best product to life for our readers.
PNR: Do you have plans to offer your titles in print format?
Gina C.: Yes, we are already offering a few of our titles in printed format, which are the fund raising releases. We will commence full print releases in early summer 2010. Further, we will be releasing our books on CD, audio and Braille.
PNR: XoXo Publishing™ has an impressive lineup of authors to kick off your opening; which talented authors can we expect to see publishing at XoXo Publishing™?
Gina C.: We have over 100+ new authors contracted with XoXo Publishing™ and I’m very happy with the submissions so far. All of our authors are very talented professionals who are passionate about writing as much as promoting themselves and the company. I thank you all.
PNR: XoXo Publishing™ will be offering a range of genres; from erotica to cookbooks. What are the benefits to you, as a publisher, and readers in not limiting yourself to one genre?
Gina C.: I have found that if a publisher specializes in one genre, after awhile they tend to exhaust themselves. Once they expand to general submissions, by that time it might be too late for them to start again since they’re known as a specialized publisher. At XoXo Publishing™ we try to accommodate our readers demand and what the authors are passionate to write about. It’s really up to them not us.
PNR: What is “hot” right now? Could you give us your insight into why you feel readers can’t get enough?
Gina C.: Erotic romances are still hot, so is steam punk and we’ve added a few genres of our own that are not available in other epublishing houses.
PNR: XoXo Publishing™ appears to be a “paranormal friendly” publisher, are you planning to offer any paranormal lines?
Gina C.: We have many authors writing paranormal, such as Amelie Court, Brianna Martini, Jessica Bowering, Victoria C. Blake and numerous others. We are always open to new ideas and will not limit ourselves; in fact we encourage our authors to go beyond the extreme. Which is one of our mottos. An author submitted an extraordinary paranormal manuscript which totally caught me by surprise. Her plot was totally unconventional; it brought a smile to my face and tears to my eyes. I contracted her within an hour.
PNR: What can readers expect to see in the coming months? What paranormal romance offerings can we look forward to?
Gina C.: We have a large selection of outstanding paranormal romances coming out in the next few weeks. A few of the authors have come up with a paranormal series which is totally unexpected and yet unique to the industry. I can’t divulge further information but I love the idea of a paranormal romance with an entwined plot full of emotionally intense characters. We at XoXo Publishing™ take great pride in the things we have accomplished so far, and wish to acknowledge the tremendous dedication and hard work of our editors and staff, Sherri, Davandra, Lenore, Bo, Amanda, Amy C, Amy A, Roche, and Tim. XoXo Publishing™ will always strive to bring excellence in whatever we do.
PNR: Thank you, Gina, for taking time out to talk with us about XoXo Publishing™, where can readers find out more about your company and upcoming releases?
Gina C.: Thank you Dee, and thank you PNR for this wonderful opportunity.
Readers may find us on many social networking sites, our very own site http://www.xoxopublishing.com and Facebook.
THE SPRING 2009 TORONTO SMALL PRESS BOOK FAIR





